| The Unemotional Investor : Simple Systems for Beating
the Market
 Authors: Robert Sheard, Tom
Gardner
Publisher: Simon & Schuster (April 1999)
Format: Paperback - 239 pages
ISBN: 0684853752
List Price: $13.00
In The Unemotional Investor, Robert Sheard, author of the Dow
Dividend Approach and Foolish Workshop for The Motley Fool, offers a way around
this dilemma. He notes that the obvious requirement for making money in the
stock market is to buy low and sell high, but that most people simply can't do
this. "What does it take to buy low and sell high? Surprisingly enough, it
takes the polar opposite of normal human emotions."
MadDog's Opinion: Not as good as a pure book on
technical analysis, but it still tries to get investors to think
unemotionally.
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